Before you think about getting foreign distribution there has to be a strong demand for your record. You have different distributors abroad. You have smaller distributors that distribute in one country or region. These distributors are called territories. Than you have larger distributors that work within individual countries or all across Europe. Most U.S. Independent distributors don't distribute overseas. Distributors more than likely have limited access to foreign markets so there is a very small amount of outlets they can send product. Dance music tends to be the easiest to sell in many international markets. The distributors want to hear a story behind the artist. The want to gain a understanding of how the artists story relates to there current market. So you want your artist to establish a presence in the market place that you would like to sale and promote in. So market and promote in the territories that you would eventually like to distribute your music in. One of the best way to market in foreign territories is to hire a representative for your label in that territory. The press varies from country to country.
The basic premise is identifying you audience in those specific countries. Get touring or get your artist touring in those markets. Utilize the internet to find contacts. As an alternative consider manufacturing and shipping from different country bases. Don't force it only go that route if there is a demand for labels in the specific areas. Remember distributors take a percentage of the dealers price of the record. You have to communicate explain the format of the record, pricing, and what specific store your would like it in.
No comments:
Post a Comment