One of the greatest strengths of a major is its ability for exposure. So it is quite perplexing when I see artist get millions of views on Youtube than sign there rights away. Now just because you own your own record label doesn't mean its going to be flowers and daiseys. Owning a record label can also have its downside. Its easy to own a business but it can be difficult to maintain and uphold a successful business. If you don't have connections to radio program directors or a budget it can be hard to get exposure for your record. Now there are also ways to get around that which I will explain in latter chapters. You ave know exposure is key people can't buy your record if they don't know it exist. Marketing savy and money can go a long way.
When you are signed to a major record label you are utilizing other peoples money. When you own your own label most likely you going to be taking it out of your bank account. This sometime can be frustrating when you generate a marketing plan but don't have the sufficient funds to follow through with all the particulars. There also comes the potential of lack of respect. You may be just starting so to publications and distributors your a baby. There are millions of people that have record labels. Like I said anybody can make a label so alot of times they tend to lump you with all the other non professional record labels they come in contact with on a regualr bases. Alot of time you have to prove yourself before you start to garner any type of attention.
Depending whether you have enough money to pay staff the work can overwhelm you. The higher your demand the more work and nothings more harder than being a creative and putting in the foot work it is always better to have a team. Running things by yourself can become strenuous. Speaking to distributors, pressing up cd's, refining cover art, preparing and shipping of merchandise you literally have to be a jack of all trades.
What is monopoly money to a major is probably your budget. Not having the luxury of a major can become frustrating because you don't have the staff or the budget to compete. It can also be very time consuming alot of people running a label have so little time. That sometimes they can lack a social life. Majors spend a rediculous amount on acts that are not even promised to be successful. Which can be frustrating when your thinking what you could possibly do with that little bit of amount of money. If you can muster it though the rewards are tremendous but trust me there is definitely going to come a time of doubt and time where reality sets in. Overcome your obstacles and enjoy the fruits of your labor.
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